Brand Building – Marketing

After watching short films with an ecological theme, participants divided into groups choose their activity and identify the resources they will need for its production according to importance/quantity. The essence lies in the limitation of these resources (represented by tokens), for which they will have to compete by choosing an appropriate strategy to obtain them….

Participants have the opportunity to “visualize” their attitudes toward various life situations based on internal values and life experiences. They express this by moving into one of three zones – COMFORT (everyday life situations), CHALLENGE (providing opportunity for learning and growth), IMPOSSIBLE (situations where we feel threatened by the potential inability to handle overly difficult…

Since the project also aims to support the courage and desire of young people to start a business, this methodology explains the essence of entrepreneurship, the prerequisites and motivation for entrepreneurship, as well as intrapreneurship for those who lack the courage or experience to realize their business idea. In a practical demonstration, participants try to…

The methodology explains the principle of communication (both verbal and non-verbal) and active listening. A practical exercise will show participants how descriptions of situations differ depending on the emotions we experience. Participants will also try the “I-message” and its use within effective communication.

Nowadays, job applicants are required to have the ability to work in a team – achieving set goals together. Participants have the opportunity to try working in a team and explore team roles. In all activities, it is necessary to complete the assigned task. Discussions also play an important role, where participants analyze team behavior…

The methodology guides participants to realize the importance of strategic planning in both private and professional life, teaching them how to set goals and achieve them. As part of practical tasks, participants will create a SWOT analysis for a proposed organization.